Strategic Advisory · Research · Execution

Complex problems.
Uncommon solutions.

Senior-level advisory at the intersection of finance, technology, and markets — for leadership teams that need more than a framework.

Start a conversation Our services ↓

Who we are

Senior advisors.
Independent thinkers.

We are a boutique advisory practice built on decades of front-line experience in investment banking, digital media, fintech, and engineering. We work with decision-makers across industries who face genuinely complex, non-standard challenges — and who need more than a generic framework or a polished slide deck.

What sets us apart is simple: every engagement is led by a senior partner, from the first conversation through to delivery. No layers, no hand-offs, no distance from implementation.

15+ Years senior experience
3 Continents active
6 Core verticals
We don't sell hours. We solve problems.

What we do

Services

01

Strategic Research

Deep-dive market intelligence, competitive landscape mapping, and investment thesis validation. Custom-built for decision-makers, not for filing cabinets.

  • Industry entry and feasibility studies
  • Competitive benchmarking
  • Regulatory & market risk analysis
02

Consulting & Planning

Structured problem-solving for strategy, operations, and transformation. We help leadership teams cut through noise, align priorities, and create actionable roadmaps.

  • Business model design & stress-testing
  • Go-to-market & growth strategy
  • M&A target screening & due diligence support
03

C-Level Advisory

Ongoing strategic partnership for founders, boards, and senior executives navigating inflection points — from growth to exit, restructuring to new market entry.

  • Fractional CMO / CSO engagement
  • Board preparation & investor narrative
  • Leadership coaching
04

Execution & Implementation

We don't stop at the slide deck. Where needed, we roll up our sleeves and drive execution — managing vendors, integrations, teams, and milestones.

  • Project & programme management
  • Technology and AI opportunity assessment
  • Change management & communications
05

Marketing & Growth

B2B demand generation, brand positioning, and media strategy backed by real performance data. We've built and scaled digital audiences from zero.

  • Content & SEO strategy
  • Performance marketing architecture
  • Brand repositioning
06

Coaching

One-on-one executive coaching for leaders in transition — whether stepping into a new role, managing a turnaround, or preparing for the next career chapter.

  • Leadership presence & communication
  • Career strategy & positioning
  • Decision-making under uncertainty

AI, applied quietly

The most useful AI system may not look like AI at all.

Often the real value is not a chatbot. A useful AI system can continuously watch what changes, recognize an emerging issue or opportunity, prepare the next action, and bring people in only where judgment is needed.

01

Research & foresight

Monitor changing information, connect signals, and surface what deserves attention next.

02

Decision support

Compare scenarios, challenge assumptions, and propose practical next steps for review.

03

Content & growth

Identify opportunities proactively, prepare work, learn from results, and adjust the queue.

04

Internal workflows

Move routine work forward independently while escalating exceptions and important decisions.

How to begin

No AI vocabulary or technical brief required.

Describe the business problem, the recurring bottleneck, or the decision that should work better. We will help determine whether AI is useful — and where it is not.

Start with a free conversation

Our focus areas

Sectors we know deeply

— Finance & Capital Markets Investment advisory, structured products, private equity, FX, risk frameworks
— Fintech & Digital Assets Payment infrastructure, crypto/blockchain ventures, regulatory navigation, product-market fit
— Technology & Engineering Software architecture, digital transformation, infrastructure projects, PropTech
— Marketing & Media Digital publishing, performance media, audience growth, brand strategy
— Real Estate Investment analysis, development project advisory, PropTech integration
— Logistics & Operations Supply chain optimisation, process redesign, vendor management

Selected projects

Prior engagements

A representative sample of the challenges we've tackled. Client details remain confidential.

M&A · Deal execution

Seven-figure sale of a digital IP and media portfolio

Led a fully success-fee-based sale mandate covering a premium domain, associated intellectual property, and social channels. Built the pitch deck and deal room, organized administrative and financial operations, set valuation and pricing logic, managed buyer discussions and negotiation, and supported the transaction through a successful close.

Energy · Digital growth

Digital growth system for a home EV charging installer

Turned a specialist installation service into a measurable acquisition operation: positioning, search-led landing pages, Google Ads, online quotation logic, lead tracking, customer follow-up, project administration, charger catalogues, and conversion analytics in one connected workflow.

Media · Autonomous AI

Autonomous multi-platform content operation with a consistent brand voice

Designed an end-to-end system that researches topics, plans channel-specific campaigns, creates and quality-checks posts, images, and short videos, then schedules and publishes across YouTube, Instagram, Facebook, LinkedIn, and TikTok — from first signal to final release.

Real estate · UHNW & Family office

European property and hospitality operations for UHNW clients

Supported ultra-high-net-worth clients through a family office, from regional search and investment proposals through acquisition, renovation management, local compliance, supplier coordination, rental pricing, concierge setup, and fully outsourced day-to-day short-term rental management.

HR · AI lead acquisition

AI-led client acquisition system for a recruitment agency

Built a system that watches public hiring signals, identifies companies with genuine staffing pressure, prioritizes opportunities, finds relevant decision-makers, prepares tailored outreach, manages approval and follow-up, and learns from the agency’s feedback.

Logistics · Predictive operations

Operational redesign for a regional logistics operator

Identified process bottlenecks, consolidated vendors, and managed a new route-optimisation workflow. Designed a predictive AI layer that anticipated bottlenecks, recommended route or supplier action, and escalated unusual cases before service levels were affected.

Ideas & signals

Practical thinking for leaders building what comes next.

One considered article each week on strategy, applied AI, growth, technology, and the operating questions behind useful transformation.

Applied AI · 8 min read

The most useful AI system may not look like AI at all

Why the strongest business applications often work quietly in the background — watching, preparing, and escalating only what needs human judgment.

Read the article →
Weekly briefing

Strategy without the noise.

New articles are designed to answer real questions from founders and leadership teams, not to repeat the week’s AI headlines.

View all insights →

The partners

Who you work with

Zsofia Elek

Zsofia Elek

Partner — Finance, Fintech & Marketing

Zsofia brings senior experience from global investment banking and the digital media industry. She has held leadership positions at a Tier 1 investment bank and led a global fintech media company as CEO, growing it to international scale. Her advisory work spans financial strategy, M&A, fintech ventures, B2B marketing, media, and the practical use of AI in research and growth — with a reputation for cutting through complexity and driving results.

FinanceFintechM&AMarketingMediaApplied AI
[email protected]
Daniel Tengelits

Daniel Tengelits

Partner — Technology, Engineering & Real Estate

Daniel brings deep technical and project expertise across engineering, software systems, and real estate. He advises clients on digital transformation, technology architecture, infrastructure development, PropTech strategy, and AI-enabled workflow design. His hands-on approach bridges the gap between strategic intent and technical delivery — making him the partner of choice when implementation rigour matters as much as the plan itself.

EngineeringTechnologyReal EstatePropTechTransformationApplied AI
[email protected]

Before we talk

Common questions.

You do not need to arrive with a finished brief. A useful first conversation usually starts with the problem, not the proposed solution.

What if we do not know what AI could do for us?+

That is completely fine. No AI vocabulary or technical brief is required. Describe the recurring bottleneck, expensive process, or decision that should work better. We will help determine whether AI is useful — and where it is not.

Do you only work on AI projects?+

No. We are a strategic advisory practice first. AI is one tool among many, and we use it only when it improves the commercial or operational outcome.

Can you work with our existing team and vendors?+

Yes. We can lead an engagement directly or work alongside existing management, specialist teams, and technology partners. The right model depends on the challenge and the capability already in place.

Do you work outside Hungary?+

Yes. We are based in Budapest and work remotely with founders, established SMEs, agencies, and leadership teams worldwide.

What is the first step?+

A free initial conversation. We use it to understand the problem, decide whether there is a strong fit, and identify what a sensible next step could be.

Let's talk

Ready to work together?

We work with a small number of clients at any given time to ensure real attention and impact. If you have a challenge worth solving, we'd like to hear about it.

Email [email protected]
Based in Budapest, Hungary · Remote globally
First conversation Free · No technical brief required
LinkedIn Zsofia Elek  ·  Daniel Tengelits

We respond within 24 hours on business days.